Genuinely engaging and interacting with customers allows businesses to form a strong connection with their audience. This is less likely to be interrupted by competitors and more likely to lead customers down the path to purchase. Digital Media and Marketing is the most significant development in the marketing industry and is increasing in prominence because of its ability to facilitate two way communication with the customer through interactivity.
In addition, as customers become more educated and savvy, digital marketing helps businesses to understand more about buying patterns, motivations and influences through the availability of real time information online. This enables organisations to realign their business according to customer preferences.
To enable businesses to not only leverage but maximise sales results and company brand metrics, Feonix Marketing builds digital marketing programs that Connect, Deliver Value and Inspire target audiences. Because of the clutter in the digital sphere, creating programs which capture the interest of customers and provide them with real value whether this is entertainment or education inspires them to act or share generating sales, loyalty and advocacy.
In conjunction with our creative and digital partners, we offer our clients a comprehensive digital marketing program which includes:
- Search Engine Optimisation
- Website development and enhancement
- Web content tools for increased performance
- Mobile applications
- Email marketing
- On-line advertising campaigns
- Social media campaigns
- Search Engine Marketing or Paid Per Click advertising
- Content marketing
- Digital out of home
- Integrated digital campaigns
There are a multitude of digital channels, with more emerging daily as a result of developments in technology. To provide better access to target audiences than ever before with engaging and valuable content, Feonix Marketing manages end to end digital marketing programs.