Effective marketing doesn’t need to cost the earth. Strong effective marketing isn’t just for organisations with large budgets and can be delivered without the need to invest copious amounts of money into campaigns and tools. There are a number of avenues for businesses that make their investment dollar work harder to connect with their target audience and drive sales. Some good ideas for stretching your marketing dollars are outlined below:
Use Social Media
Setting up a business Facebook page, Twitter, Instagram or Pinterest account is FREE. Leveraging networks and connections to build you member base requires effort but costs your business nothing. Building engaging content will require some investment but will pay for itself many times over as good content is shared, increasing the reach of your message.
Mine Your Database
A good way to uncover a gold mine in your own backyard is to look for opportunities among your existing client base. The often repeated fact that it is much more expensive to acquire a new customer than to retain or grow an existing one, holds true. Often touching base with existing clients, sending them a thank you letter, a survey, or targeting them with an offer can reveal a myriad of sales opportunities.
An extension of the idea above, a database of existing clients can be reinvigorated via an email marketing campaign. Alternatively, email lists for prospects can be purchased via a list broker. An offer or incentive will boost the results of email campaigns. Businesses can choose to manage campaigns in-house or can also outsource this function to fulfilment services that can cost-effectively dispatch and track these campaigns on your behalf.
Strengthen your website
Developing your website to enhance its appeal to customers is a good investment of marketing dollars. Improving content, navigation and adding tools to facilitate better engagement of customers can yield strong results particularly with combined with Search Engine Optimisation. SEO is a cost effective marketing strategy than generates proven results for businesses.
Pay Per Click Advertising
PPC or Search Engine Marketing (SEM) is a relatively inexpensive way to get in front of your target audience. PPC is the process of gaining website traffic by purchasing ads within the sponsored listings of a search engines. Because businesses are only required to pay whenever their ad is clicked, wastage is minimised, providing better value for dollar spend.
There are a number of additional marketing ideas that generate a strong impact but are relatively inexpensive to implement including public relations, blogging or content sharing, working with industry associations and referral platforms. Feonix Marketing Consultants create marketing programs which provide best bang for buck. We focus on generating maximum ROI for our clients and work with a range of budgets.