Reinvention is:

  • Innovating and making constructive changes
  • Reflecting on your positive attributes and understanding the challenges
  • Maintaining and enhancing what is good and filling in the gaps
  • Fully grasping opportunities and enhancing one’s business to obtain those gold nuggets
  • An ongoing process of evolving and adapting to stay paces ahead of competition

Reinvention is not:

  • Making changes for the sake of it
  • Starting from scratch every time
  • Throwing out the good with the bad
  • A one-time strategy that you set and forget
  • Losing the essence of who you are and what you do
  • Unnecessarily complicated, difficult and costly

The four phases of Reinvention


Consider what your customers want in terms of product/service and the experience they expect. Then reconcile this with what you deliver.


Think about what you want to be known for. What is your Vision, Mission and Goals?


Create the strategy to deliver on your Aspiration


Be the benchmark for other Businesses in your industry and maintain this leadership through ongoing innovation.


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